Books
We have published and contributed to several books on global branding and social and economic development, including the following:
 |
 |
 |
||
| Global Brand Strategy | Beyond Branding |
Articles
We have also written a host of articles over the years. A small selection of articles that are relevant to place branding is provided here.
- > An article on different Global Brand Strategies. [Adobe Acrobat, 124 kb].
- > An article on The New Imperatives for Global Branding.
- > An interview (in Dutch) about Branding of Business Parks [Adobe Acrobat, 211kb].
- > An article on Branding Brings a Place to Life written with Hugh Roberts of Colin Buchanan & Partners [Adobe Acrobat, 1.113 kb].
- > An article on Successful Place Branding [Adobe Acrobat, 217 kb].
- > An opinion piece on Place 2.0 [Adobe Acrobat, 128 kb].
- > An Introduction to City Branding [Adobe Acrobat, 117 kb].
- > A column on Brand versus Concept in Area Development [Adobe Acrobat, 111 kb].
- > An article on Branding in Area Development written with Geert-Joost Peek of ING Real Estate [Adobe Acrobat, 188 kb].