Books
We have published and contributed to several books on global branding and social and economic development, including the following:
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| Global Brand Strategy | Beyond Branding |
Articles
We have also written a host of articles over the years. A small selection of articles that are relevant to place branding is provided here.
- > An article by Sicco on the different types of Global Brand Strategies, published at various places on- and offline. [Adobe Acrobat, 124 kb].
- > Malcolm’s white paper on Authentic Transformational Leadership. [Adobe Acrobat, 609 kb].
- > Malcolm's article in Agenda, a monthly on local economic development, entitled Find a Vision and Dump the Spinning. [Adobe Acrobat, 186 kb].
- > Malcolm's paper for the Spirit in Business Forum 2004, entitled Leadership - Key to the Brand of Place. [Adobe Acrobat, 253 kb].