Ecuador

The Centre for Promotion of Imports from Developing Countries (CBI), an agency of the Dutch Ministry of Foreign Affairs, asked Placebrands to conduct a Masterclass on Nation Branding for the Ecuadorian Ambassadors to the EU, selected Government Ministers and representatives of CORPEI, the country’s export and investment promotion agency. Placebrands designed and conducted a three-day interactive programme in Rotterdam. The outcome was a much clearer understanding among the participants of what Nation Branding entails, what the key issues are and how a start can be made with Nation Brand Strategy development. To read an article from CBI’s magazine about this Masterclass, please click here.